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Laura King Comment: Knowledge equals effectiveness
Written by Laura King   
Information is knowledge; knowledge is power. It's a familiar axiom and it's true, if the information is organized and presented the right way.

Management seminars and workshops teach managers how to decipher information and turn it into knowledge. And that's what Fire Fighting in Canada aims to do monthly for chiefs, officers and firefighters from coast to coast to coast.

Like you, we're inundated with press releases, story pitches and e-mails from around the globe. Figuring out what you - our readers - will find interesting, entertaining and, most importantly, useful can be challenging. It's also extremely rewarding, especially when we hear from you that one of our columnists' series on extrication, forcible entry or air brakes has been turned into training material for an entire department, or that a story on leadership described exactly the conundrum you're experiencing and helped you find a solution.

At FFIC, we're taking the next step to turn information into knowledge you can use in your departments. In early December, if all goes according to plan and the technology gods are smiling on us, we launch an interactive, vibrant and easy-to-navigate FFIC website at www.firefightingincanada.com.

It will feature a digital edition of the magazine that you can flip through online, plus a weblog - or blog - and online chat capabilities so we can all communicate better on hot topics. That's all in addition to the usual array of archived material, links, resources, listings, stories and columns. It also gives us more room for more news you can use, so look forward to web-exclusive features, columns and some cool 21st-century technology.

We're also beefing up the paper copy of the magazine in response to the abundance of feedback we receive from readers. This month, we introduce Cornerstone, a monthly column by Lyle Quan, the deputy chief in Guelph, Ont., that highlights the nuggets of information - and therefore the knowledge - buried in the mountains of resource material that accumulates in managers' in boxes. This month's entry on page 30 looks at highly respected works by former U.S. naval commander Michael Abrashoff and how his effective management methods translate to the fire hall.

Cornerstone is the first of several pending new features that will encourage regular reader feedback and participation. In the coming months, we plan to launch a feature that offers solutions to ethical dilemmas faced by chiefs and officers, and a mentoring series for managers. In addition, we're expanding our training section and introducing more items on firefighter fitness.

We've also brought in some familiar writers (all named Peter, coincidentally!): hybrid expert Pete Methner, who on page 36 outlines the safe handling of hybrid vehicle fires; Peter Sells, whose back-page FlashPoint column is generating loads of feedback; and civil defence specialist Peter Knaack, who wrote for our September anniversary issue and will be featured in future editions.

The conversion of information into knowledge happens best when there's an engaged readership with a sense of ownership of the issues and a collective commitment to service and excellence. We're proud to play our part in that equation.