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Trade show tales . . .

Saturday, April 24, 2010

Indianapolis, Ind. - A key attraction at the FDIC trade show yesterday was MSA ’s “no-you-can’t-order-one-yet” backpack-style SCBA. As announced in March, MSA has been chosen by the IAFF and the U.S. Department of Homeland Security to create a next-generation prototype backpack, or flatback, SCBA but as MSA’s Kieran Sparks and its other reps repeatedly told visitors to its booth Friday, the lightweight, low-profile SCBA on display is just a concept; prototypes will be developed and revised and developed again before a design is approved, hopefully sometime in 2011. Visitors to the MSA booth at the Indiana Convention Centre still wanted to order the backpack SCBA but had to settle for touching and thoroughly examining the sleek and streamlined concept version instead.

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Reports yesterday from reliable sources (Fire Fighting in Canada publisher Martin McAnulty, who visited yesterday with the Fire Engineering /Penwell folks) put FDIC attendance at more than 30,000 – up from about 26,500 last year. We ran into Canadians from Windsor, Ont., (here with The Fire Within group) and we know there are groups here from Lethbridge and Calgary, Alta., Kitchener, Niagara Falls and Newmarket, Ont., Saint John, N.B., and Halifax, N.S., in addition to the mostly western Canadian contingent with The Fire Within.

The manufacturers/vendors we talked to reported more Canadians than ever visiting their booth, in groups, buying stuff – a good sign for FDIC but it raises questions about the success of the upcoming Canadian shows if so many groups are doing their purchasing here. 

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I made it through about half of the gargantuan trade show yesterday - the portion at the Indiana Convention Centre - and will tackle the second half, at Lucas Oil Stadium, today. Most of the truck manufacturers are in the stadium and word yesterday was that although show attendance is up, things were quiet over at the stadium and the vendors weren’t happy. The weather wasn’t great yesterday and it’s a bit of a hike from the convention centre to the stadium so my guess is that like me, lots of people chose to say inside the convention centre yesterday and will migrate to the stadium today.

With thousands of vendors jockeying for the attention of hundreds of thousands of firefighters and officers, gimmicks are in plenty of supply on the trade show floor – young women in short, glittery dresses and very high heels (this is 2010, right?), prize giveaways (people were lined up 10 deep at MSA’s booth to fill out a short survey and get a free MSA t-shirt), and numerous raffle draws for prizes.

The Fire-Dex booth had a contingent of young women in short shorts helping firefighters try on bunker gear and then run a short obstacle course. It was about 85 degrees in the convention centre yesterday, and humid, so trying on bunker gear wasn’t exactly a comfortable experience. Still, guys were lined up to do so. Wonder why?

 

 

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