News
CVFSA and Duracell launch campaign

Feb. 22, 2011, Toronto – Canada’s volunteer firefighters have partnered
with Duracell, a company with a dedicated history of supporting fire
services while promoting fire safety, to develop a campaign that calls
on all Canadians to show their support for Canada’s volunteer
firefighters.

“Volunteer firefighters are often unsung heroes in their communities. They donate their time and energy to help protect our homes and lives without asking for anything in return,” said Martin Bell, president of the Canadian Volunteer Fire Services Association (CVFSA).

“This campaign will go a long way in raising both awareness and much needed support for the important work that volunteer firefighters are doing every day across Canada.”

Through the new Power Those Who Protect Us campaign, Canadians can support volunteer firefighters by purchasing specially marked AA20 packs of Duracell batteries. For every pack sold, Duracell will deliver two batteries to a volunteer fire department in Canada. The CVFSA will also receive cash donations from Duracell during 2011 to support fire services in various communities.

“Duracell is proud of its history in the area of promoting fire safety in Canada and Power Those Who Protect Us is one more way to show our support for those who do so much to protect the well-being of Canadians everywhere,” said Victoria Maybee, external relations manager for Duracell Canada.

Volunteer firefighters are the heart and soul of fire departments in more than 3,000 Canadian communities across the country. In addition to their time commitment, volunteers often pay for their own fire service supplies, uniforms and training equipment.

“It’s great to see a company like Duracell, one of our long-term fire safety partners, taking up a program to support Canada’s volunteer firefighters,” said Rob Simonds, president of the Canadian Association of Fire Chiefs (CAFC).

“The dedicated men and women who serve in a volunteer status at our many fire departments need all of our support for the work they do.”

Batteries are the key power source in many pieces of firefighting and lifesaving equipment. Communication devices and life-saving equipment such as flashlights, thermal imaging cameras, chemical detectors and defibrillators are just some examples of the battery-powered tools that firefighters use to protect the communities they serve.

For more information about the fire departments involved in the program, visit www.duracell.ca/protect