This new book by Tom Merrill highlights the importance of developing and upholding a professional reputation in the firefighting community, regardless of whether one is a paid or volunteer firefighter. Merrill emphasizes that professionalism is not tied to a paycheck but is instead defined by attitude, appearance, competency, commitment, and dedication.

Endorsed by several Chiefs, this book is regarded as a must-read for all volunteer firefighters. It provides valuable insights into recruiting, retaining, and developing professional firefighters.

Through this captivating and informative book, Merrill aims to instill a sense of pride and service above self in volunteer firefighters.