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Pink fire truck battles blazes and breast cancer

Sept. 13, 2011, Winnipeg – Made you look.

That's what Winnipeggers will likely do when a pink fire truck rushes down the streets for an emergency.

The unusual truck, dubbed "Pinky" by firefighters, was unveiled Monday at fire station Number 20 in Winnpeg.

The eye-catching colour is to draw attention to the Pink T-shirt Campaign, which sells the shirts and gives proceeds to the Cancer Care Manitoba Breast Cancer Centre of Hope.

The Manitoba capital isn't the only place to have a fuchsia fire truck – the Village of Winnipegosis has two.