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FireSmart Canada retires Smokey Bear in favour of Canadian-made fox mascot

October 17, 2022 
By Doyle Potenteau & Jasmine King, Global News

Oct. 17, 2022, Canada – In March of 2021, FireSmart Canada announced its new mascot, Ember the FireSmart Fox. The news may be old, but social media posts this week are discussing the new mascot and Smokey’s retirement. Global News reports. | READ MORE

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