When you’re a broadcaster, whether on radio or television, you’re constantly reaching out to an audience that you presume is there. For the most part, you’re talking into a microphone or camera in a one-way conversation without any feedback from those to whom you’re speaking. How’s that for motivation? In broadcasting school we were taught to treat our audience as just one person, therefore giving listeners the impression that we were talking directly to them and them alone. This experience was enhanced when broadcasters opened the phones and took calls, thus allowing a direct connection with the audience.
Magazine columnists are in a similar situation: we know the readers are there and we get reaction to what we say via emails and personal contact, but the feedback comes only after the column is published – weeks (sometimes months) after it has been written. Which is why the summer of 2014 was special for me; along with my Volunteer Vision co-author and good friend Vince MacKenzie, we took our opinions and columns off the pages of this magazine and to the people.
Over the summer, we presented what we called Volunteer Vision LIVE – three sessions in two provinces at opposite ends of the country. Thanks to Fire Fighting in Canada editor Laura King, who moderated two of our sessions in British Columbia, and Tim Pley, president of the Fire Chiefs Association of BC, who moderated in Gander, N.L., we took readers deeper into our columns, explaining where the ideas came from, the inspiration behind our stories and expanding on the issues we had written about,
The beauty of our column is that Vince and I seem to touch on the same themes – not necessarily on purpose. It’s just the way we connect with the issues that face the fire service from coast to coast to coast. During the presentations, we brought forward several columns from the past few years; what struck me was that while the issues weren’t new, they are still relevant today, albeit with some new ideas and opinions. To say we all learned something from this exercise would be an understatement. The questions and comments in the rooms as we explored issues from recruitment and retention to retirement opened my eyes to the number of people who read what we have to say; there was a lot of acknowledgment and there were lots of heads nodding in silent recognition – or agreement – in each session.
While we maintained the same format and storyline, each of the three sessions was completely different. We were unscripted and unplugged, so to speak, and if it wasn’t for the moderators, all of our sessions would have run way over. In fact, all of them spilled into the foyers during the subsequent networking sessions.
What I took away from those sessions goes far beyond meeting the readers; the experience reinforced to me that what I have to say is relevant to my peers. The fact that I have a hard time recruiting new members and staying ahead of the calendar resonates in other departments. My concerns over the future of the fire service is shared by many more; in fact, I’ve come to realize that while we tend to focus on recruitment on the front lines, we aren’t doing enough to address the need for leaders in our volunteer world. Seriously, it’s one thing to encourage new members to take on the daunting task of becoming a well-trained firefighter, but the need to step up and take on a leadership role adds a whole new wrinkle. Succession planning is vital to the health of any organization, and coming from a world that always has one foot firmly planted in the past, we need to be aware of this. We’re all not getting any younger, which is one thing I see as our biggest challenge in the future. Touching on one of Vince’s topics – the millennials in our ranks – can you actually see some of these people carrying your torch (and yes, I did say “your”)? As we grow older it may seem harder to realize, but it will and it has to happen.
There are times when we exist within our own little worlds, our small departments, without realizing that what’s happening in the next town – or province for that matter – has an impact on what we are doing locally. I guess we just need to be reminded of this; and, hopefully, through a column written by a couple of small-town fire chiefs, those messages are realized.
Train as if your life depends on it, because it does, and understand that you are part of a great big family. I’ve been to Newfoundland and Labrador on three occasions and when asked recently if I have family back there, my answer was yes, yes I do have family back there – a fire family that gets bigger all the time thanks in a large part to my written words and those who read them.
Tom DeSorcy became the first paid firefighter in his hometown of Hope, B.C., when he became fire chief in 2000. Email Tom at
and follow him on Twitter at @HopeFireDept
Volunteer Vision: December 2014
The value in knowing our words resonate
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